Sloppy, verbose writing is the web equivalent of halitosis: people will pay attention only if they really need to hear what you're saying. In addition to having a clear, coherent overall purpose, organizing your material visually, and providing concrete examples and sensory details, you can spruce up your text by
choosing precise agents and actions in your sentences, and
varying the length and structure of your sentences.
We've distilled a few essential tips on how to freshen your writing--and if the very thought of text editing gives you writer's block, we've got a cure for that too.