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1. Executive Summary - A one- or two-page document that describes the business.
2. Overview - The fundamentals on which the business is built.
3. Introduction
* Purpose
* History
* Benefits
* Goals
* Critical Success Factors
4. Business Environment
* Regulatory
* Market
* Problems
* Expansion Potential
5. Description of Product or Service
* Unique Selling Points
* Benefits
* Problems
* Patents, Licenses, etc.
* Production Strategy
6. Marketing Plan - Should be written as separate plan, and excerpts included here.
* Sales Goals
* Public Relations
* Economic Environment
* Industry Environment
* Customer Profile
* Demographics
* Trends
* Competition
* Marketing Channels
* Sales Tactics
* Pricing
* Packaging
* Sponsoring
* Marketing Calendar
7. Operation Plan - Should be written separately and excerpts included here.
* Management Team
* Advisory Board
* Human Resources
* Personnel Manual
* Policies
* Guarantees
* Facilities and Equipment
* SOPs (Standard Operating Procedures)
* Growth/Expansion Plans
8. Financial Plan - Should be written separately and excerpts inserted here.
* Financial condition
* Revenue Projections
* Break-Even Analysis
* Credit
* Cash Flow Projection
* Balance Sheet Projection
* Insurance
* Taxes
* Controls
* Financing Requirements
9. Financing Proposal
* Amount Needed
* Detailed Budget
* Repayment Options
10. Appendices
* Schedule of Major Events
* Key-Person Resumes
* Facilities Documents
* Equipment Documents
* Financial History
* Balance Sheet Projection
* Cash Flow Projection
* Financial Ratios
* Collateral
* Organization Chart
* Competitor Documents
* Major Customers
* Customer Contracts
* Principal Suppliers
* Supplier Contracts
* Insurance Policies
* History of Sales
* Bank Documents
* Advertising Samples
* Any Other Pertinent Documents

http://www.smartbiz.com/sbs/arts/vel4.htm