1.0 Executive Summary: Rise in Internet, Drop in Publishing Tech Costs>>>>Publishing On Demand 1.1 Objectives: Publish books less expensively and more flexibly than anyone else. 1.2 Mission: To help good authors publish work w/o hellish contracts--revolution a la Gutenberg Press 1.3 Critical Success Factors: cost per page; agreements with authors and customers; channels of distribution/shipping; speed of production; IP issues? 2.0 Company Summary 2.1 Company Ownership 2.2 Startup Summary 2.3 Company Services: Publish books for authors based on a per-page fee. 2.4 Company locations and facilities 3.0 Services 3.1 Service Descriptions: describe boilerplate agreement (w/authors?) 3.2 Competitive Comparison: no one else is doing what we're doing. 3.3 Sales Literature 3.4 Sourcing: authors, machines... 3.5 Technology: color printer, copier 3.6 Future Services 4.0 Market Analysis Summary 4.1 Market Segmentation 4.2 Industry Analysis 4.2.1 Industry Participants 4.2.2 Distribution Patterns 4.2.3 Competition and Buying Patterns: chain stores, Amazon, discount books, used books 4.2.4 Main Competitors 4.3 Market Analysis 5.0 Strategy Summary 5.1 Pricing Strategy 5.2 Sales Strategy 5.3 Strategic Alliances: authors on the WeLL 6.0 Management Summary 6.1 Organizational Structure 6.2 Management Team 6.3 Personnel Plan 7.0 Financial Plan 7.1 Important Assumptions 7.2 Key Financial Indicators 7.3 Break-even Analysis 7.4 Projected Profit and Loss 7.5 Projected Cash Flow 7.6 Projected Balance Sheet 7.7 Business Ratios Appendices: financial (accountants' statement, tax forms) press kit & sales literature exec team resumes detailed sales forecast, personnel/growth plan, profit/loss, cash flow, balance sheet http://www.morebusiness.com/templates/busplan/acme.shtml