| MODELS | Merchandising Online |
Information Online |
Online Access | Online Advertising |
More Efficient - Customer Support and -Internal Documentation |
|---|---|---|---|---|---|
| Examples | amazon books | LA Times archives | Earthlink |
Yahoo! and other search engines/portals hotmail and other free email services
|
Federal Express online package tracking
|
| Scale and Lifespan |
very specialized niche markets
proven for larger-revenue companies who move online |
(insufficient evidence) |
service as commodity, so large scale |
requires significant site traffic |
most businesses can enhance operations w/ the web |
| MODELS | Merchandising Online |
Information Online |
Online Access | Online Advertising |
More, Better, Faster |
| Revenue |
Customers pay you (online or off) for merchandise ordered online
Expanding markets past traditional geographic limits |
Customers pay - per document, - per use, or - per subscription; or Sponsors pay to set up (and possibly maintain) the project |
Customers pay for - metered usage or - subscriptions
Play on economies of scale |
Businesses or brokers pay - per 'impression' or - per order |
Cost-cutting: take advantage of speed and interactivity
more personalized customer service at all hours better documentation, communication, and training within the organization build relationship with customers w/o any of you wasting time in a store |
| - Costs |
need to invest in secure technology or pay to verify purchases over telephone
shipping or delivery costs may increase if your geographic base broadens costs of listings in Net Yellow Pages and search engines or other ads |
need to invest in
- the security of your system, - monitoring & verifying purchases, - worthwhile content, - advertising your site |
- security - maintenance - customer service |
ads may distract visitors from your business objectives
--or even drive customers away because of belief in Free Information on the Net |
may have to shell out bucks for access, software, hardware, expertise |
| = Profit | rare |
rare |
currently successful |
depends on volume of visits |
depends on current niche |
| MODELS | Merchandising Online |
Information Online |
Online Access | Online Advertising |
More, Better, Faster |
| Favored |
small very targeted businesses
businesses that provide great value, and other businesses that will benefit from providing information businesses catering to young tech-literate middle-class (and up) males< hr size=1 width=20> businesses related to distant geographical locations businesses where speed of delivery counts |
businesses with very rare and desirable content
businesses whose content will help other businesses |
anyone who can buy low and sell high |
high-traffic sites or sites serving a particular identifiable demographic |
business owners who best understand the web medium
business owners who can best serve the people who prefer the web medium |
|
Content? |
powerful, but not so will include forms possibly on a secure server, visited by prequalified customers from a related site |
fairly high-tech: need to ensure security and possibly enable a single authorized download
visitors with free version may buy Real Version? |
well-maintained, 24 hours/day, 7 days/week! |
Your content, plus that take a long time to load and may draw people away from your site |
Ideally, a fast customized version of the information you already need to provide, plus whatever else your clients want to come back to. |
| MODELS | Merchandising Online |
Information Online |
Online Access | Online Advertising |
More, Better, Faster |
