© Brian Zisk 1998. Not to be reproduced or used in any form without his written permission.
Themes: Business Solution, strategic planning book. Holistic view of business. Online counterpart to the MBA Portable Book.
Include: Case studies and notes on how to find more related topic information. Put in margins.
Introduction: What will be covered in the book
c2) In the information age, better information is better decisionmaking, and better business.
c3) Better purchasing can happen on the net empirically proven.
c4) More efficient customer service
c5) Business is happening now.
C6) The Internet itself is huge business. Can your company adapt to compete for money spent both through it, and on the infrastructure of it, software, hardware, or services.
c7) Can your business be made more efficient through the use of the Internet?
C8) collaboration/making partnerships over/through the net
c9) An IP in every Box.
d2) Java Rings
d3) More and cheaper Chips
b2) Choosing Hardware and Software
b3) Building blocks for an Internet Presence
c2) Client Server
c3) Html. Why it's the standard
d2) principles of web site designpurpose, structure, navigation, style, mechanics
d3) basic HTML (cleaner, easier to troubleshoot) vs. pagemaking tools (anyone can use immediately)
d4) which enhancements are worthwhile for your business?
[put the rest of the "creating a web presence", "make or buy" stuff here??]
c4) Bandwidth, connectivity, and whats needed to make it work. How does one choose which company to use to connect to the Internet?
c5) Unix as the backbone.
d3) Other proprietary Unixs including IRIX (SGIs) HP/UNIX, and other legacy systems.
c6) Macs as easy servers, as well as the (disputably) the best website creation platform due to BBEDIT.
C7) Choosing the server. Secure or not?
d3) Apache. Stronghold, Apache SSL
C8) Don't forget the people.
d2) The people who view the site are the main reason the site exists. Extremely prequalified leads.
d3) How to capture information, both ethically, and unethically. What is the difference? CGIs.
d4) FTP (scsh)
d5) Email scsh) [move to a separate section?]
d6) Push (scsh)
d7) Traceroute (scsh)
d8) whois (scsh)
d9) nslookup (scsh)
d10) dig (scsh)
c12) What kind of expertise is needed? How to distinguish an expensive technology project from a lower-budget text and design project.
c5) Resource Sharing/Info sites
c6) Traditional News Media
c7) Local Small Media
c8) Info is free
d2) SF Free Press (scsh)
d3) Yugoslav Station on the air
d4) Untied Airlines.
c10) The better access to information, the better decisions, and the more transactions will take place.
b3) The changing nature of money. According to B.L., money is information about how we exchange energy
b4) Online Payment Methods
[attribute to Bernard?]
d2) Unmediated Two Party Payments
d3) Mediated Three Party Transactions
d5) Anonymous Digital Cash
d2) Craigs List (scsh)
d3) Time Dollars
d4) Other Local Currency
b6) Online Money Transfer/Not so fast
c5) International Problems
[which of these models are working; which aren't? meta: what do the successful & unsuccessful models have in common?]
c2) Online Brokerages
c3) Online auctions
c4) Credit Card payment
c5) Order info on web, take other action
d2) Phone order
d3) 900 number with password
c7) Allowing people to make informed /better decisions c8) Have another company handle your online storefront
c2) Getting a good domain name which reinforces the Brand name. Very important
c3) Protecting/Trademarking it. [other IP issues?]
d2) Ability to buy right now, or at any moment
d3) Instant access to catalog. Possibly inventory.
d4) Decrease phone support.
d5)Frequently asked questions
d6) How cool are you? Does what you have up there (well talk about putting it up soon) give warm and fuzzies to the people youre looking to attract, for sales, info, or whatever. [What is cool, and why does it matter?]
c2) Building a presence
d2) Relevant email lists. Discourse on why spam is bad, but names on your legitimate list are worth money. Real world mailing list comparison (graph), showing quite a few major lists, and what theyre about. How to browse and manage them.
d3) Websites. The Laura Lemay story about how to learn about building your own. Personal sites are a base. This could be a long section. Maybe more appropriate later on, or as the next chapter.
d4) Amplifying the people who love your stuff on the web
d5) Dealing with people angry at you. Mitigating disaster. Dont drop this! Work to sympathize and understand your [? their?] viewpoint. People are never quite sure if they should be working with you or with someone else, and seeing a problem (perceived or real) and how its handled can make or break sales and recommendations.
d6) Helping out others
d7) Are your products onlinecentric? Are your target markets online?
[jargon. What exactly makes a product onlinecentric?]
d8) Is your company onlinecentric? Should it be? Not all businesses do well on the Internet why?
d2) A basic Guide to html
d3) Local or remote
c3) Other Multimedia Bells and Whistles
C2) Do what you're good at.
C3) In-house abilities/not taking them off other projects. Building an in-house team. On a small crew, one person may handle many (or all) of the following themselves.
d6) Systems administrators
d2) The 24/7 nightmare
c5) Using Demographics to Learn More About Your Market
d2) Analyzing Raw Data
d3) Predict Customer Trends. Much tighter feedback loop.
c2) Email tagline
c3) Getting linked to/reviewed
c4) Advertising online
c5) Real world pointers
d2) Added to ads
d4) Special promos, like tradeshow materials
d2) Pricing information instantaneous
d3) Comparison Charts between your product and the competition's.
d2) Downloadable with Key to follow
d3) Encrypted downloads/Cryptolopes
What are the chances you are going to have a security breach? What types of businesses are more likely to have a breach? How secure is necessary, when nothing is truly secure? Costs, benefits, and tradeoffs.
d2) Identity Hacking
c3) What to do if attacked
c4) Information available to all
d2) Potential Competitors
d3) Enforcement agencies can use info they gather to target people whove published online.
d4) Increase in jurisdiction due to doing business in other areas (or countries). Liable in all areas where the Internet is available, like Iran. In cases such as online gambling, the USA has been strict about enforcing its rules, even if the company is located offshore.
d2) Because your online presence or absence shows no understanding of net culture/Fix!
[examples of what about the net a business needs to understand?]
d3) Because an individual or group is pissed off/Work with them individually. Listen to them, and try to turn them into an advocate, individually and for groups too? This must be dealt with on a case-by-case (and overall) basis.
c2) Are there any other potential problems? ]
d2) How to use
d3) Export problems
[workarounds for these problems, e.g. recent episode in which a company used its overseas office to distribute 128-bit encryption?]
d4) How secure is it?
[distinguish secure on todays processors vs. secure on potentially much faster machines in the future]
d2) Why govt/law enforcement is pushing for it.
d3) Why it's not compatible with global business
d4) Alternatives; why its not necessary for security.
[e.g. Rivest Shamirs new chaffing model?]
d2) Possible theft of info and related damages
c3) Fear and Paralysis, and the losses if you suffer from them [product cycle; cite Tornado model]
Appendix A. Business Internet Terminology
Include Below Ideas GREAT!other questions that could be answered: